Nutrition your dog can thrive on.
Premium, vet-formulated dog food, supplements and treats — made with real, responsibly sourced ingredients and nothing artificial. Ever.
Everything your dog needs to thrive
From bowl-filling nutrition to daily wellness — curated for every good dog.
Our best sellers
The recipes and remedies dog parents reorder again and again.
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Dry Dog Food
Chicken & Sweet Potato Recipe
Price range: $44.99 through $119.99 Select options This product has multiple variants. The options may be chosen on the product page -
Dental
Fresh Breath Dental Sticks
Price range: $16.99 through $22.99 Select options This product has multiple variants. The options may be chosen on the product page -
Supplement
Hip & Joint Soft Chews
Price range: $34.99 through $79.99 Select options This product has multiple variants. The options may be chosen on the product page -
Supplement
Skin & Coat Soft Chews
Price range: $31.99 through $54.99 Select options This product has multiple variants. The options may be chosen on the product page -
Dry Dog Food
Wild Salmon & Brown Rice Recipe
Price range: $49.99 through $129.99 Select options This product has multiple variants. The options may be chosen on the product page -
Skin & Coat
Wild Salmon Oil
Price range: $24.99 through $39.99 Select options This product has multiple variants. The options may be chosen on the product page
Food you’d feel good feeding family.
We start with named, whole-food proteins and gently cook in small batches to lock in nutrition. What you won’t find: corn, wheat, soy, artificial colors, or mystery “meal.”
- Real deboned chicken, salmon & lamb as the #1 ingredient
- Formulated with veterinary nutritionists
- Complete & balanced for every life stage
- Responsibly sourced, made in the USA
Care that goes the extra mile
Clean ingredients
Whole-food recipes with nothing artificial — ever.
Made with love
Small-batch crafted and taste-tested by very good boys & girls.
Delivered to your door
Fast, free shipping over $49 and easy reordering.
12,000+ happy dogs & counting
“My senior lab is moving like a puppy again since starting the Hip & Joint chews. Two paws up.”
“Finally a food my picky pup actually finishes. The chicken & sweet potato recipe is a hit.”
“Clean ingredients, beautiful packaging, and shipping is lightning fast. Avara is our forever brand.”
Better days start at the bowl.
Give your dog the nutrition they deserve. Free shipping on your first order over $49.